yphone

dumb smart

The phone book is dead, but Yellow Pages can live on. Gen-Z are dropping smartphones in exchange for more purposeful connections. Introducing The yphone. All the utility, none of the scroll. Smart is Dumb. Dumb is Smart.

*social content not compatible with yphone

Walkabout Kit

Yellow Pages is giving its phone books a new purpose, while still helping you get on your feet and into your neighborhood.

Explore your hometown, not your homepage, with their new line of splorin’ dumb-smartwear.

ART: Drew DeVoy

COPY: Chloe McGinley