Pedialyte

Here Drink

Pedialyte is made for children. But often the real children drinking it are hungover 20- and 30-somethings in no state to digest big hydration words. Logic is out the window. Brainrot has taken over.

This your juice for ouchy head. So here, drink.

with aggressive internet non-logic, a limited edition bottle, and meme-able digital executions, this campaign is for those kids…

for the chronically online, brain rotten, dehydrated among us who laugh a little bit weirder about life’s funny little terrors

here drink.

for those more likely to scroll than seek help

here drink.

our social posts and web ads link to our Here Drink microsite

for those who glaze over at scientific explanations of superior hydration

here drink.

ART: Drew DeVoy

COPY: Cara Anne Anderson