COSTCO

While other US companies scale back DEI initiatives, Costco stands firm in defending its diversity policies despite pressure from shareholders— though not without backlash. In response to this, Costco is announcing a new More American store format.

Is Costco a Bad Guy?

Costco puts out a press release full of vague legalese, promising to re-evaluate member input on DEI policies in new More American Pilot Store Format.

It’s unclear what exactly this new “More American” Costco will look like, but for the first time since receiving backlash on their DEI stances, Costco seems to be backpedaling.

How Could Costco Get More American?

Costco’s Press Release has everyone talking, and wondering what exactly this new store entails.

Less is More American

Costco heard its shareholders, and to prove just how important DEI is, they decided to show what it would look like if they scaled it back.

Their pop-up store gave the people exactly what they wanted — more American and less DEI.

Costco Breaks Their Silence

With an Instagram Post, apologizing to all the people who thought less would be more #sorrynotsorry

As experts in scale, it was only right that Costco showed America what happens when you scale back DEI.

More is More

Costco has always been about more. Why now would they want less? Especially when the world needs more most. But we're not talking about more of the bad stuff- like bad reviews that lead to more junk and more waste. Costco's more is more compassion, more quality, more goodness. Because Costco knows, sometimes there's no getting around it. Sometimes, more is more.

ART: Drew DeVoy

COPY: Chloe McGinley