It’s easy to stop giving a hoot. Duolingo’s traditional push notifications don’t work. Duogotchi does. Now if you don’t do your lessons, he’ll die.

Duogotchi

THE BRIEF: Duolingo challenged us to create unforgettable reminders that push both current and former language learners to stay engaged on their app.

So we asked ourselves - what kind of situations compel people to check their phone and react immediately?

The answer was simple: matters of life and death.

This work was a Client Pitch Finalist and was awarded a Young Ones Merit Certificate at the 2025 Young Ones One Show put on by The One Club For Creativity.

case study

ART: Misty Keasler & Drew DeVoy

COPY: Cara Anne Anderson & Sam Horton